Spotip analyses what's already in any neighbourhood and scores how well your concept fits the local market — so you open in the right place, not just an available one.
Most hospitality businesses fail not because the concept was bad — but because the location was wrong.
Too many coffee shops on the same street. Three specialty roasters within 200 metres of each other.
A wine bar in a neighbourhood that drinks at home. Beautiful space, wrong audience.
A fine dining concept in a fast-casual area. The demand for what you're offering simply isn't there.
The research exists — it's sitting in Google Maps, in thousands of reviews, in the patterns of what's already there. Most founders never look at it. Spotip does it for you in minutes.
Tell us what you're opening in plain English. A natural wine bar. A quality takeaway with a Mediterranean angle. A specialty coffee shop with a slow-food ethos. The more specific, the sharper the analysis.
Draw a neighbourhood or drop a pin. We pull live data on every venue already operating there — categories, density, quality signals, and what customers say they're missing.
We score the market gap for your category, assess how well your specific concept fits local demand, and generate a written analysis you can act on — or share with an investor.
A demand-vs-supply score for your category in that area. Instantly see whether the market is underserved, saturated, or exactly right.
Beyond category — we score your format, occasions, and quality positioning against what local customers are actually asking for. A pizza place isn't just a pizza place.
See who's already there, how many, and how they're rated. Understand the competitive landscape before you commit.
A plain-English summary of the opportunity: what's missing, what your concept does well here, and what to watch out for. Ready to paste into a business plan or pitch deck.
You have the idea. Now you need evidence. Spotip turns location research from a gut feeling into a scored, documented case — before you spend a euro on rent.
Evaluate multiple locations quickly. Compare gap scores across neighbourhoods before committing to due diligence on the wrong postcode.
Add structured market analysis to your client deliverables. Export-ready reports in minutes, not weeks.
De Pijp has high dining density but is underserved in the bar category relative to demand signals. Review sentiment shows repeated requests for relaxed evening spots with curated drinks and light food.
Your format (casual bar, small plates) and quality positioning (artisan, curated) align well with the neighbourhood's existing customer base. Evening and weekend occasions are the primary demand drivers here — your concept is well-positioned for both.
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